WAYFINDER EXPERIENCE
Ethical Outreach, Real Impact.
A Training Map for Behavioral Health Outreach Professionals
THE WAYFINDER EXPERIENCE
WAYFINDER COURSE
Get instant access to the full Wayfinder Course, featuring (8) On-Demand Modules packed with tactical tools you can use right away to strengthen your skills as a behavioral health outreach and business development professional.
WAYFINDER INTERACTIVE COMMUNITY
The Wayfinder Community where you will find connection, resources, and “live” learning alongside peers across the country. Start today and build the clarity, confidence, and momentum to make a greater impact.
Purchase the full Wayfinder Course and six months of complimentary access to the Wayfinder Community is included -a $150 value.
YOU DON’T HAVE TO DO THIS ALONE
The Wayfinder Experience transforms how behavioral health outreach and business development professionals connect, collaborate, and convert opportunity into meaningful care.
WHO IS IT FOR?
Outreach leaders, community engagement specialists, and business development professionals working with individuals and families seeking behavioral health services.
WHAT IT DOES?
Builds trusted professional relationships that extend referral networks, streamline warm handoffs, and reduce gaps in care.
Equips members with practical tools, templates, and training to improve outreach effectiveness, compliance, and measurable outcomes.
Creates a forum for shared problem-solving so teams can scale proven approaches and avoid repeating mistakes.
Promotes ethical practices and person-centered engagement so every referral honors dignity and leads to timely, appropriate care.
WHY IT MATTERS?
Behavioral health access depends on coordinated, confident outreach. The Wayfinder Experience creates the human infrastructure that turns intention into impact — fewer people lost to the system, faster connections to services, and stronger outcomes for individuals and families.
Members will report higher referral conversion, improved inter-departmental collaboration, and clearer, sustainable pipelines for treatment access.
CORE BENEFITS
Network access: Curated peer groups and strategic partner connections to expand referral sources and community reach.
Skill-building: 8-module course, “live” theme-based workshops, 1:1 and group coaching sessions.
Ready-to-use resources: Referral talk -tracks, email and strategic plan templates, “how-to” conference checklist, full glossary of behavioral health terms.
Measurement and improvement: Tools to track outreach-to-engagement metrics and demonstrate ROI to leadership.
OUTCOMES YOU CAN EXPECT
Strong authentic relationship-building with referral partners.
Confidence job performance including transparency in metrics, time management, ethical practices.
Stronger relationships with payers, providers, and community agencies.
JOIN IF YOU WANT TO:
Lead outreach with confidence and integrity.
Increase referrals that convert to care.
Reduce fragmentation across systems and improve individual and family experiences.
Be part of a community that shares practical solutions, data, and mutual accountability.
Wayfinder On-Demand Course Modules
Each module is available on-demand and can be purchased individually or as a full series (at a discounted rate).
MODULE 1- $99.00
Decoding the Language of Behavioral Health
This module explores confirmation bias, person-centered language, and how terminology shapes trust with clinicians, families, and referral partners.
Purchase includes access to a 6-page downloadable glossary of essential behavioral health terminology, giving you a practical reference to use in your day-to-day outreach work.
MODULE 4- $125.00
Insurance Insights: How to Become Your Own Health Advocate
This module breaks down complex insurance language into plain terms. Purchase includes access to a downloadable Insurance Cheat Sheet covering key terms, processes, and advocacy tips you can use immediately in real-world conversations.
MODULE 2- $125.00
Blueprint to Success: Designing a 90-Day Strategic Plan
This module walks you through building SMART, outcome-driven goals and translating them into a realistic 30/60/90-day plan you can confidently share with leadership.
Purchase includes access to downloadable strategic planning templates and worksheets to help you immediately apply the concepts to your role and workload.
MODULE 5- $125.00
Mastering CRM and Data Tracking
This module teaches how to use CRM systems as a strategic tool—not just a task list—to demonstrate impact, prioritize referral relationships, and work more efficiently.
A focus on CRM fundamentals, clean data entry best practices, A/B/C account segmentation, and how to use reports to connect daily outreach activity to admissions and census outcomes.
MODULE 7- $125.00
Navigating the Minefield: Steering Clear of Unethical Practices
This module explores real-world case examples, unpacks the NAATP Code of Ethics, and addresses common pressure points that lead to unethical practices across the industry.
Learners gain a practical ethical decision-making model to confidently navigate gray areas while keeping patient welfare, compliance, and professional integrity at the center of their work.
MODULE 3 -$125.00
Cultivating Synergy Among Clinical, Admissions, and Case Management Staff
This module focuses on improving communication, reducing silos, and clarifying how business development can effectively partner with admissions, clinical, and case management throughout the client journey.
Learners gain practical strategies and exercises to build trust, align priorities, and integrate collaboration tactics directly into their 90-day strategic plan.
MODULE 6- $125.00
This module covers pre-event planning, booth strategy, ethical engagement, lead capture, and follow-up systems that convert conversations into long-term referral relationships—without feeling transactional.
Purchase includes practical event-planning tools and worksheets to support confident, informed conversations that often arise with referral partners in live event settings.
Strategies for Maximizing Lead Generation at Conferences, Events, and Workshops
MODULE 8- $125.00
Referral Conversations: Building Tailored Talk Tracks for Diverse Markets
Building tailored talk tracks brings the Wayfinder framework together by helping outreach professionals communicate with confidence, clarity, and authenticity across different referral audiences.
This module teaches how to identify referral-source psychographics and apply the 4-step talk track model (Empathy → Need → Solution → Collaboration) to shift conversations from selling to serving.
Don’t forget, purchasing full course will save you $350 compared to purchasing modules individually—plus community access included at no additional cost.
Our Offerings
The Wayfinder offerings are built for the mobile, on-the-go reality of behavioral health outreach work. Access on-demand courses while driving to appointments, use articles and templates in the field, and join live workshops before your day begins—all designed to fit your schedule, not interrupt it. Explore the Wayfinder Course, individual modules, or join the online community to stay supported, prepared, and connected wherever your work takes you.
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The Wayfinder Course is an eight-module, on-demand program designed for both new and seasoned behavioral health outreach professionals to work at their own pace while building confidence and clarity in their role.
The course provides a practical roadmap to the fundamentals of outreach—covering ethics, referral relationships, systems alignment, and real-world tools that support effective day-to-day work. Whether you’re just getting started or refining an established practice, Wayfinder helps you work smarter, lead with integrity, and make a meaningful impact for individuals and families seeking care.
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The Wayfinder Community is a private, supportive space for behavioral health outreach and business development professionals to connect, learn, and grow alongside peers across the country.
Members gain access to practical templates, shared problem-solving, and live monthly virtual gatherings designed to reduce isolation, sharpen skills, and reinforce ethical, relationship-centered outreach. This community exists to help you feel connected, confident, and valued in a role that often carries high responsibility with limited support.
Wayfinder Engagement Options
Wayfinder Community Monthly Subscription - $25.00
Join the Wayfinder Community today and connect and grow with other professionals in the field.
3-day preview of Module 1.
Individual modules available for purchase.
What’s Included:
Access to the Wayfinder Community for connection and discussion.
Peer networking with outreach professionals nationwide
Orientation content to help you understand the role and ecosystem
Optional live community gatherings and conversations
Pricing:
Community-only membership: $25/month
Individual modules available for purchase: $125 per module
Wayfinder Full Course-$795.00
Access the full Wayfinder Course as a tool to help set you up for success in your business development role.
Build a community of support with a 6-month access to the Wayfinder Community.
What’s Included:
Full 8-module course (on-demand), work at your own pace.
All templates and resources to support time management.
6 months of Wayfinder Community access at no additional cost.
Access to all live community events (workshops, office hours, gatherings).
Pricing:
Full Course: $795
(Includes 6 months of community access valued at $150)
Navigator Bundle - $1,195.00
Best for: Senior outreach professionals, Directors of BD, emerging leaders
What’s Included:
Everything in Pathfinder Level
On-going Wayfinder Community access
Leadership Mastermind sessions
Advanced case discussions
Early access to new tools and pilots
Peer leadership network
6 -1:1 Leadership Coaching Sessions
Our Team
Gina de Peralta Thorne, MS
Course Creator/Facilitator
With more than 30 years of experience in behavioral health, Gina Thorne is a Business Development Coach and Operations Consultant who has worked across residential and outpatient, for-profit and non-profit treatment settings. She has held senior and C-level leadership roles, partnering closely with executive teams to strengthen systems, improve census sustainability, and align mission with growth.
Gina specializes in coaching and training business development, admissions, marketing, and alumni teams—helping organizations repair operational gaps, build ethical outreach strategies, and lead with clarity and confidence. Her approach is practical, relational, and highly customized, supporting leaders and teams in building strong cultures, effective systems, and communities that prioritize both client care and long-term organizational health.
Grace Filiss
Course Co-Creator/Facilitator
Since 2010, Grace has dedicated her career to the field of eating disorders. She has held various roles in operations and outreach across different levels of care, including outpatient, intensive outpatient, and partial hospitalization. This extensive experience has provided her with a deep understanding of eating disorder treatment across the spectrum and a robust network of resources nationwide.
With a fervent commitment to Diversity, Equity, and Inclusion (DEI), Grace took the lead in establishing the DEI committee at a prominent Eating Disorder program in Colorado. The committee's primary goal was to enhance the organization's ability to support underrepresented communities effectively. She currently holds the Certified Diversity Professional (CDP)® certification from the Institute of Diversity Certification and serves as a founding member of the Colorado Community Collaborative for Eating Disorders, as well as a dedicated Board Member of The Eating Disorder Foundation.
Start Your Wayfinder Journey
Whether you are new to behavioral health outreach or looking to refine your professional edge, the Wayfinder Experience gives you the skills, confidence, and community to become a more effective and ethical guide.
Access individual modules or the full 8-module series.
Connect with a community that understands your work.
Grow and build your skill set at your own pace.
Ready to refine your skills and elevate your impact?
Click below to access the Wayfinder Community & Course Modules