A Sustainable Census is a Sustainable Program

Cultivating Ethical Excellence in Behavioral Health Marketing and Business Development

Identifying the Needs of Behavioral Health Business Development Survey

We deeply appreciate your valuable contribution to this brief, 4-minute survey. The insights and feedback you provide are instrumental in shaping a curriculum that is finely tuned to meet the unique needs of behavioral health business development professionals.

Business Development/Outreach Professional Coaching

Guide and train behavioral health business development/outreach professionals and teams in developing strategic plans with measurable KPIs, while also crafting a variety of dialogue approaches tailored for distinct referral markets.

Census Growth & Sustainability

Align all forward-facing departments: Business Development, Marketing, Alumni Services, and Admissions. We analyze your current situation, identify opportunities and challenges, and develop a tailor-made plan. Unify your teams, set shared goals, and ensure seamless coordination. Invest in success and sustainable census.

What People Are Saying

  • "Gina is a fantastic mentor and leader in business development. She builds trust, gets buy-in quickly, and develops strategies that make an impact. Gina seamlessly stepped in as a consultant after losing a senior leader on our team and was able to help us rebuild. I cannot recommend Gina and her contributions to business development and behavioral health enough."

    Megan Pitcher - AspenRidge Recovery, former Marketing Director

  • "Gina is a leader in the addiction treatment category who has an innate sense of long-term goal planning and the ability to make those around her enthusiastically align with her vision. You just can't help but feel like you're on a team that's going to ultimately win despite the challenges ahead."

    Kevin Zundl, Principal, Psynchronous Communications

  • "Gina is the most talented Marketing professional I know. She is very focused and deliberate with her goals and where she wants branding to go...and she has the expertise to do it! Gina is extremely collaborative and understands the value that other people bring to the table with ideas. She understands that a company can't be successful with just individuals and it takes a team. Working with her is a pleasure and she is fantastic at helping me see things from different perspectives. She knows the industry and what's important."

    Sara Holt, PHR, SHRM, Lakeview Health

  • “I have worked with Gina for the past 6 months and to put it bluntly, she's an expert at what she does! She is a veteran in the Behavioral Health industry and has a tremendous amount of knowledge and experience with marketing and development. Her ability to adapt from a large corporate environment to a start-up mentality underscores her depth of understanding in the field. I am demanding of myself and those around me and Gina was a perfect fit. I wouldn't have been able to get to where I am today without her assistance!”

    Ed Venerable, CEO/Avanti Behavioral Health

  • "I have had the pleasure of working on the same team with Gina for four years. I joined the team at Lakeview Health after reading Gina‘s bio and realizing what an amazing person she is. Her accomplishments were very impressive and after meeting her, I knew I was in the right place. She was the key strategic partner with my team to accomplish our goals, and she always went above and beyond. She implemented several key projects which impacted my success. One was the launch of a Professional Lecture Series which was organized for a full year, and the other was the quarterly Professionals Weekend. Gina is one of the SUD industry leaders with her boundless energy and knowledge. She is professional and a sheer pleasure to work with. I highly recommend her to companies who want to grow their business and improve their strategies for success, all while enjoying the process. "

    Katie Armstrong, Client Services Representative, Lakeview Health

  • We had the pleasure of working with Gina to build an impact campaign for the indie film Stay Awake, which centers family members coping with the cycle of their loved one's addiction. In concert with helping us develop and clarify our call to action, Gina brought a wealth of understanding of and relationships to the recovery and treatment community. She connected us with leaders and organizations across the country to get the word out about how the film could be a valuable tool and resource for their family programming and events. Gina's strategic thinking is matched by her enthusiasm and empathy, energizing our impact campaign and ensuring that the film has and will continue to reach audiences with whom it may resonate.

    Sarah Dorman Sveen (co-producer) and Shrihari Sathe (producer), Stay Awake

  • Gina was a key strategic partner in a time of organizational need. She is knowledgeable about the SUD industry and has business development expertise. During a time of turnover within our sales department, she was able to come in and stabilize the team while assessing our organizational culture, strengths, and opportunities. She created a strategic vision for the department and worked with the team to implement needed changes while advocating for organizational support. She is professional in her approach, can adapt to change, assumes ownership of her work, and takes the larger picture into account. She is a pleasure to partner with and thinks at an executive level. Anyone that gets the chance to partner with Gina will benefit, if you give her the big picture, listen to her perspective, and allow for some autonomy to implement change.

    Shannon Van Deman, CEO, Aspen Ridge Recovery

Meet Gina

Gina is the daughter of a Cuban political refugee, who taught her that perseverance and a strong work ethic yield value-driven results.  A 15-year veteran in Behavioral Health Marketing, Business Development, Alumni Program Growth, and Leadership, Gina has served as leader of national and regional Business Development and Marketing teams for small, medium, and large addiction treatment programs.