Mastering the Art of Business Development: Pathways to Excellence
Landscape of Business Development
The ever-changing landscape of behavioral health has shown that higher levels of expertise are necessary for behavioral health organizations to hire qualified and knowledgeable “sales/business development” (BD) professionals. As seasoned business development professionals are aging out of the field, efforts to recruit and onboard new BD professionals require time and financial investment.
Current Challenges in Behavioral Health Business Development
Seasoned and qualified sales/business development professionals are phasing out of the field.
Professionals new to the behavioral health industry often have a limited grasp of the field's specific nuances.
A noticeable trend of business development professionals demonstrating a lack of long-term engagement with programs, moving frequently.
Deficiency in comprehensive onboarding and training on business development/outreach best practices.
Increase competitive landscape, prompting unethical practices to meet census expectations.
Coaching Options
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The focus of this specialized coaching package offers:
Customized action plans to meet intended KPIs.
Create a unique brand identity.
Foster the “right” referral relationships.
Adopt ethical and moral practices, upholding the standards of professionalism, using the NAATP Quality Assurance Guidelines.
Avoid the pitfalls of financial inducements.
Build a transparent working relationship with treatment leadership, referrals, and clients.
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This package is structured as an exclusive cohort and requires a 12-hour commitment over 8 weeks.
Participants are required to dedicate 90 min weekly to the program. The structure includes:
45-minute topic presentation, concentrating on a particular theme or topic.
45-minute group discussion and coaching session, where the focus is on understanding the topic in-depth and developing a strategy to effectively master the specific topic.
Outcomes:
Action Plan with strategic tactics to meet KPI.
Build a community with other Business Development/Outreach Professionals.
Expert Industry Mentor.
Two -3 “talk tracks” for referral engagement & practice with the community.
Resources/materials that support topic-specific discussions.
Let’s Connect
There’s no commitment, pressure, or obligation.